Banque de France

Overview

Complete redesign of the Banque de France website — France's central bank — serving economists, students, and the general public.

Challenge

Design a unified experience for an extremely diverse audience (economists, students, journalists, general public) around highly technical financial content.

Process

• ·Stakeholder workshops with economists, legal experts, and communication teams
• ·Audience research: understanding the needs of each user type
• ·Information architecture for a large institutional site
• ·New visual identity, content templates, and design principles
• ·Full UX/UI design from discovery through delivery

Results

• ✓Successful delivery for France's central bank — a prestigious institutional client
• ✓Unified experience serving radically different user profiles
• ✓Clear content structure praised by internal teams